Our Why
A Personal Connection To Place
Place matters, not just as a concept, but as a personal truth.
As we move through the cycles of life and we come to the end, will we have walked on the grass, taken a natural breath of air, or eaten real food? We don't get to decide how it ends but we should be able to ensure that how we live is deliberate, and that in the end we remember the places, the people, the foods and the experiences that made the journey a joy.
Source & Origin is a commitment to encouraging conversation and building community around the places we go and the experiences they bring to us. The fields we cross, the farms we tend, the forests we explore, the gardens we plant and the seas we swim in: they all give us life. Let's make it count whilst we can. A way to keep place at the centre — in the way things are grown, gathered, and shared.
Founded by two former colleagues and long term friends, Jennifer Moran and Simon Halliday, share a passion for wine, food, sport, hospitality, and the importance of giving back.
As an ex. England international and rugby brand ambassador, Simon provides insight into the importance of health, fitness and team work. As a truly global sport, rugby brings communities and cultures together like few sports can.
Jennifer believes that nature should process food and it is essential for long term health and longevity. Through experiences in hospitality and travel, Jennifer has seen first hand how quality products can create meaningful relationships with customers and the people that source and create them.
Supported by wellness experts, chefs and foragers Source & Origin has a deep bench for sourcing unprocessed, authentic products and unforgettable experiences.
We believe the best things in life carry a story of where they came from.
Source & Origin was founded on a simple but powerful idea: that origin matters. That the food you eat, the wine you drink, and the experiences you seek are richer, more meaningful, and more delicious when you know how and why they are sourced.
Our Six Pillars of Origin
Everything we curate is organised around six pillars — the natural environments that give our products their character and soul:
- Farm — Honest produce from the land. Dairy, meat, grains, and artisan goods from farmers who tend their land with care.
- Field — The harvest of open spaces. Seasonal vegetables, botanicals, and ingredients shaped by sun, soil, and season.
- Forest — Wild and foraged. Mushrooms, game, honey, and ingredients gathered from the world's great woodlands.
- Garden — Cultivated with intention. Herbs, fruits, preserves, and small-batch goods from growers who treat their gardens as craft.
- Sea — The bounty of coastlines and oceans. Sustainably sourced seafood, sea vegetables, and coastal flavours from around the world.
- Experience — Nature is life's playground and adventures are meant to be had. Explore new challenges, community dinners and rare sporting matches.
Why Origin?
In a world of anonymous supply chains and faceless brands, we exist to reconnect you with the source. Every product in our collection is chosen because it keeps its origin front and centre — because we believe that when you know where something comes from, you taste it differently.
Source & Origin is more than a shop. It is a curation of the world's finest provenance-led food, drink, and experiences — brought together for the curious, the discerning, and the passionate.
Six Pillars. One Mission.